Web Development
Out The Box Website Redesign — West Allis Bin Store
How we rebuilt Out The Box Premium Bin Store from the ground up — full site redesign, live inventory, Square sync, and local SEO for West Allis and Milwaukee deal hunters.
Out The Box started as a Facebook-first liquidation shop in West Allis — great deals, loyal shoppers, but no real home online. When the business outgrew message threads and parking-lot meetups, they needed more than a template refresh. They needed a full site redesign that matched the energy of the store and supported daily inventory drops.
The challenge
Shoppers in West Allis and Milwaukee search on their phones before they drive. The old site looked generic, buried key categories, and could not keep up with rotating truckloads. The owner needed:
- A premium brand feel that still screams "bin store prices"
- Live shop-deals pages tied to real inventory
- Drop-alert signups and email campaigns for new loads
- Local SEO so deal hunters find the store first
What we built
This was not a coat of paint. We delivered a full site redesign — new information architecture, new visual system, and a custom backend to run the business day to day.
Project specs
| Spec | Details |
|---|---|
| Scope | Full site redesign |
| Framework | Next.js + Tailwind CSS |
| Commerce | Square sync |
| Backend | Custom backend — live inventory & email campaigns |
| SEO | Optimized for West Allis & Milwaukee local search |
| Timeline | 5 weeks |
Before & after
The homepage went from a cluttered WordPress layout to a dark, premium storefront with clear CTAs — "Every visit is a treasure hunt" instead of generic bin-store copy. The shop-deals page became a fast product grid shoppers can browse on mobile before they visit.
View the full case study with before & after screenshots →
Why Next.js for a bin store
Rotating inventory means pages change often. Next.js gives fast loads on mobile data, clean URLs for category landing pages (rugs, shoes, home goods, kitchen), and structured metadata for local search. Pair that with a custom backend and Square sync, and the team can update stock without touching code.
Results that matter locally
- Live inventory on shop-deals pages — no more stale listings
- Email drop alerts so regulars know when a new truckload lands
- Local SEO targeting West Allis, Milwaukee, and category searches
- Mobile-first performance for shoppers checking deals in the parking lot
Visit the live site
The redesign is live — visit outtheboxbins.com to browse deals, hours, and drop alerts.
If you run a retail or service business in Wisconsin and have outgrown your current site, book a free consultation — you work directly with the developer, not an account manager.
