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SJ IT LLC

Web Development · Retail & E-Commerce

Out The Box Premium Bin Store

A West Allis liquidation bin store where shoppers dig for deals on rotating loads — home goods, rugs, shoes, kitchen, and more at prices well below retail.

Out The Box Premium Bin Store

The Problem

A fast-growing liquidation store needed more than a Facebook presence: a professional site to rank locally, showcase rotating inventory categories, capture drop-alert signups, and run day-to-day operations from a real backend — not spreadsheets.

My approach

Built a high-conversion Next.js storefront with local SEO for West Allis and Milwaukee searches, integrated inventory management for rotating bin loads, and a marketing backend for email drop alerts and customer outreach — all optimized for mobile shoppers checking deals before they visit.

Deliverables

  • Full site redesign
  • Custom Next.js website
  • Local SEO for West Allis & Milwaukee
  • Square sync & live inventory backend
  • Marketing & email drop-alert campaigns
  • Shop deals, hours, and directions flows
  • Google reviews and category landing pages
  • Mobile-first performance optimization

“Out The Box started because people wanted more than a message thread and a parking-lot meetup. They wanted a real place, with real people, and real prices they could trust.”

Saj — Founder, Out The Box

Transformation

Before & after

Side-by-side comparisons from the original site to the redesigned experience.

Homepage

Before
Out The Box homepage before redesign — original WordPress layout
After
Out The Box homepage after redesign — premium dark storefront

Shop Deals

Before
Out The Box shop deals page before redesign
After
Out The Box shop deals page after redesign — dark product grid

Built for results

Forms, SEO, speed & search

Key systems behind this project — each tuned for real-world traffic, inquiries, and local discovery.

Form integration

Multiple conversion paths — contact, drop alerts, and project inquiries — connected to backend workflows and email.

  • Contact form with spam protection and email delivery
  • Drop-alert signup for new inventory notifications
  • Server actions tied to custom marketing backend
  • Clear CTAs for directions, calls, and shop-deals pages

SEO

Local and category SEO so deal hunters in West Allis and Milwaukee find the store before they drive to a competitor.

  • Location pages targeting West Allis and Milwaukee searches
  • Category landing pages: rugs, shoes, home goods, kitchen
  • Optimized titles, meta descriptions, and Open Graph tags
  • Review and brand sections structured for local relevance

Performance optimized

Shoppers check deals on their phone in the parking lot — the site loads fast and stays smooth on mobile data.

  • Next.js with image optimization for hero and product visuals
  • Tailwind CSS for lightweight, responsive UI
  • Minimal blocking scripts on key landing pages
  • Fast navigation between deals, hours, and directions

Google ranking

Structured to rank for bin store, liquidation, and discount retail searches in the Milwaukee metro.

  • Google Business Profile–aligned NAP (name, address, phone)
  • Local keywords woven into headings and page copy
  • Category and how-it-works content for long-tail searches
  • Review integration and trust content for local pack signals

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SJ IT LLC