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SJ IT LLC

Web Development · Healthcare & Community

Somali Resources Adult Day Center

Culturally responsive adult day services website for a Milwaukee DHS 83–certified program — built to help families find care, understand services, and request a tour.

Somali Resources Adult Day Center

The Problem

The center needed a trustworthy online presence that reflected its community and values, explained adult day services clearly to families, and supported admissions inquiries — without feeling clinical or generic.

My approach

Designed and built a warm, accessible English-language site with clear service and schedule pages, mission-driven storytelling, and conversion paths for tours and contact — optimized for mobile families researching care options.

Deliverables

  • Custom responsive website
  • Culturally responsive design and imagery
  • Services, schedule, and admissions content
  • Contact and inquiry flows
  • DHS 83 compliance and program trust signals
  • Mobile-first performance optimization

Built for results

Forms, SEO, speed & search

Key systems behind this project — each tuned for real-world traffic, inquiries, and local discovery.

Form integration

Families can reach the program without phone tag — inquiries route straight to staff with validation and spam protection.

  • Contact and tour-request forms with server-side validation
  • Honeypot and timing checks to block spam submissions
  • Email notifications for admissions and general inquiries
  • Mobile-friendly fields optimized for family caregivers

SEO

On-page SEO helps Milwaukee families find culturally responsive adult day services when they search online.

  • Keyword-targeted service, schedule, and about pages
  • Unique meta titles and descriptions per page
  • JSON-LD structured data for organization and local business
  • Semantic headings and internal linking across program content

Performance optimized

Fast loads on phones and older devices — critical when caregivers research care options on the go.

  • Next.js App Router with static generation where possible
  • Optimized images and minimal JavaScript on content pages
  • Responsive layout with Tailwind CSS — no layout shift
  • Core Web Vitals–friendly structure for mobile-first traffic

Google ranking

Built to compete in local search for adult day programs and Milwaukee-area care options.

  • Local SEO alignment with program location and service area
  • Trust signals: DHS 83 certification, hours, and contact info
  • Clear service pages that match real search intent
  • Foundation for Google Business Profile and local directory consistency

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