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SJ IT LLC

E-Commerce · Retail & E-Commerce

Cartwell — Custom Ecommerce Demo

Seasonal custom Next.js storefront with product browse, checkout-ready UX, and an order admin — showing how Wisconsin retailers can own their stack beyond a theme.

Cartwell — Custom Ecommerce Demo

The Problem

Template stores get shops live quickly, but lock brands into theme limits, stacked app fees, and mediocre Core Web Vitals.

My approach

Built a full browse-to-order demo with curated merchandising, clear pricing, and a side-by-side admin so owners see day-to-day order management next to the storefront.

Deliverables

  • Custom ecommerce storefront
  • Product catalog and category navigation
  • Checkout-ready shopping UX
  • Order management admin
  • Performance-minded Next.js build

Built for results

Forms, SEO, speed & search

Key systems behind this project — each tuned for real-world traffic, inquiries, and local discovery.

Form integration

Checkout and inquiry paths that turn browsers into buyers and leads.

  • Contact and lead forms with server-side validation
  • Honeypot and timing checks to block spam
  • Email notifications for new inquiries
  • Mobile-first fields for on-the-go visitors

SEO

Category and product page patterns for seasonal retail search intent.

  • Keyword-targeted service and location pages
  • Unique meta titles and descriptions per page
  • JSON-LD structured data for local business
  • Semantic headings and internal linking

Performance optimized

Fast grids and imagery so shoppers do not bounce on mobile data.

  • Next.js App Router with static generation where possible
  • Optimized images and minimal JavaScript on content pages
  • Responsive Tailwind layout without layout shift
  • Core Web Vitals–friendly structure for mobile traffic

Google ranking

Structured for catalog SEO and marketing landing traffic.

  • Local SEO alignment with service area and NAP
  • Clear pages that match real search intent
  • Trust signals and conversion CTAs above the fold
  • Foundation for Google Business Profile consistency

Ready to talk directly to your developer?

Pick a time that works for you. No sales pitch. No account managers.

SJ IT LLC