New Demo: Cartwell — Custom Next.js Ecommerce

We just shipped a live ecommerce demo. Cartwell is a seasonal storefront built the way we build custom sites for Milwaukee and Wisconsin businesses — Next.js, performance-minded UX, and a backend teams can actually use.

If you are weighing a template store against a custom build, click through the demo. It is the fastest way to see what “custom” feels like before we talk scope.

What’s in the Cartwell demo

Cartwell is a full browse-to-order experience, not a static mockup:

• Curated product grids with seasonal merchandising and category navigation
• Checkout-ready shopping UX — cart, clear pricing, and trust signals shoppers expect
• An order admin so you can see how day-to-day order management can live next to the storefront

Open the live store on your phone. That is the same stack we use for client launches on Vercel.

Why custom Next.js for ecommerce

Templates get you live quickly. Custom Next.js pays off when speed, brand, and integrations matter:

• Faster pages and cleaner Core Web Vitals for paid and organic traffic
• You own the codebase — no theme lock-in or stacked app fees
• UX tailored to how your customers shop, not a generic theme preset

Need the full platform comparison? See Shopify vs custom ecommerce for Wisconsin businesses.

Forms, CRM, and lead capture

A store that only sells is half the story. Many Wisconsin retailers and B2B sellers also need:

• Contact and quote forms that route to email and CRM (we integrate HubSpot-style handoffs on client sites)
• Newsletter or drop-alert signups for seasonal inventory
• Lead-focused CTAs on category and product pages — not just “Add to cart”

On marketing sites and hybrid shops, those forms sit on the same Next.js foundation as the catalog. Cartwell shows the commerce side; our landing-page demos show the conversion-focused side. Real projects often need both.

Try it, then talk next steps

1. Browse Cartwell and peek at the admin
2. See all live samples on our demos page
3. Ready for a store or site that matches your brand? Book a free consultation — you work directly with the developer